Benbria Announces New Sales & Support Team Within Europe

Partnership with WCS Europe will bring sales and support services for the Loop platform to France, Spain, and Portugal markets. 

Ottawa, Canada and Paris, France – December 11th, 2017 – Benbria®, the leading provider of omni-channel messaging and customer experience measurement solutions, announced today that it has established a sales and customer support base outside Paris, France with its new WCS Europe partnership.

This arrangement will allow Benbria to sell and support Loop, including the Loop Messenger™, Loop Pulse™, and Loop OnDemand™ solutions to enterprise customers within France, Spain, and Portugal. Offering sales and service support in the local languages within these markets, further demonstrates Benbria’s commitment to be a truly global leader of omni-channel messaging and measurement software solutions.

“This is a market with immense opportunity for Benbria and we are excited to be working with the team at WCS Europe in establishing more than simply a partnership, but a truly integrated sales, marketing, and customer support hub in the region”, commented James Geneau, Head of Marketing at Benbria. “Europe has always been a leader in delivering exceptional service using mobile technology and the response to date with the Loop platform in this region has validated that. This arrangement with WCS Europe will ensure we can meet and deliver the needs of this market better than our competition”.

Businesses using Loop can respond to messages received via a multitude of channels including SMS, E-mail, proprietary Web chat, in-App chat, and Facebook; and seamlessly route them to key internal team members. They can have a meaningful 1:1 dialogue with their customers to make the experience more personal, recover at-risk ones, and drive long-term loyalty. In addition, they can measure customer satisfaction in real-time using short and timely feedback surveys which can capture the customer’s sentiment and satisfaction at any point in their journey. Both of these solutions are complemented by a rich reporting and analytics suite allowing companies to understand trending topics, operational issues, and other key drivers which may negatively impact the customer experience and revenue.

With WCS Europe, Benbria is leveraging an experienced team of technical and business specialists who can help businesses in the region learn about and integrate Loop into their enterprise customer engagement programs. “Our company is focused on delivering a broad range of technical business solutions to meet the needs of innovative enterprise clients” noted Lionel Hovsepian, Executive Director of WCS Europe. “With Benbria, we are pleased to be representing and supporting their Loop platform in the region and helping companies here connect with their customers in a meaningful way”.

Companies in France, Span, and Portugal can request to connect with their dedicated Benbria team member in Europe by visiting

About Benbria®
Benbria is a leader in omni-channel messaging and customer experience measurement software solutions, helping the world’s greatest brands to deliver a superior customer experience that goes above and beyond their competitors. Using a variety of mobile, in-store, and on-property technologies – including SMS, email, Web, mobile app and kiosks – Loop® enables brands to capture and direct real-time customer requests, concerns, suggestions, and positive input to management and employees for action and closure. Closing the loop through on-the-spot staff action helps brands to quickly enhance the customer experience during visits, save dissatisfied customers, increase revenues, and drive greater loyalty. For more information, visit

About WCS Europe 
With a team offering combined experience in the telecommunications, convergence, customer relationship, mobile applications and new usages industries, WCS Europe provides integrated technology solutions tailored to the needs of clients. By understanding the various processes impacted by the digital transformation of the company and their transversal approach, they have developed a privileged relationship with many customers, within several verticals. For more information, visit  WCS Europe.

Media Contact:
Nicole Jardim
Benbria Corporation

Benbria, Loop, Get in the Loop, and Keep Us in the Loop are registered trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.

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