Loop CXM

Deliver Exceptional Customer Experiences Everywhere

Listen to your customers and act at the exact right moment to deliver better products, optimize frontline operations, increase lifetime loyalty, and drastically reduce churn. With Loop CXM, you gain a unified, 360-degree understanding of your customer journey, turning real-time sentiment data into immediate, meaningful business impact.

Loop CXM Surveys
Digital Feedback
Download Brochure

Capture Survey Feedback Across Your Business

In order to execute a great survey and collect in-depth feedback, you need to make sure you are setting the survey up properly and asking the right questions. In this brochure you will learn the benefits of different question types to achieve greater customer loyalty. Learn how to better collect feedback to understand the “why” of each stage in the customer journey. To learn more about the benefits of Loop Feedback click the button below. 

Methodologies

Measure Customer Loyalty, Satisfaction and Effort

Leverage industry-standard customer experience (CX) methodologies to unlock deep operational insight. Loop CXM allows you to measure historical sentiment, compare multi-location performance against local market or industry benchmarks, and establish objective internal baselines to continuously elevate your team’s day-to-day performance.

Customer Satisfaction Score (CSAT)

Customer Satisfaction Score (CSAT) is the standard metric used to immediately gauge a customer’s satisfaction with a specific product, service, or recent interaction. Loop tracks CSAT in real time, allowing you to instantly pinpoint friction points in your delivery or service funnel before they impact your brand health.

Net Promoter Score (NPS)

Net Promoter Score (NPS) serves as your definitive growth and relationship management tool, designed specifically to measure long-term customer loyalty and brand advocacy. By categorizing respondents into Promoters, Passives, and Detractors, Loop helps you accurately predict churn risk and identify your most passionate brand ambassadors.

Customer Effort Score (CES)

Customer Effort Score (CES) evaluates friction by measuring exactly how much effort a customer must exert to get an issue resolved, a request fulfilled, a product purchased or returned, or a simple question answered. Minimizing this friction is the single most effective way to drive customer retention, and Loop provides the precise diagnostics to make it happen.

Imbed Survey Options
Loop CX Survey Design
Survey Designer

Easy-To-Use Survey Designer

Loop CXM includes a modern, highly intuitive survey designer crafted to build beautiful, engaging customer experience surveys for any online or offline touchpoint. Create friction-free forms that match your brand identity perfectly, ensuring you capture the highest-quality feedback exactly when it matters most.

Drag-And-Drop Simplicity

Utilize an extensive, visual toolbox to select from a rich variety of interactive question types. Effortlessly build elegant single-page or advanced multi-page customer surveys without touching a single line of code.

Intelligent Conditional Logic

Maximize your response and completion rates by keeping surveys highly relevant. Leverage smart conditional logic, custom variables, and responsive expressions to dynamically adapt questions based on previous answers.

Global Translations

Break down communication barriers and capture a truly inclusive dataset. Seamlessly translate your customer experience surveys into any language, ensuring every customer has a clear voice, regardless of location.

Multi-Location Branding

Maintain pristine brand equity across your entire digital presence. Fully customize survey aesthetics with your logos, fonts, and color palettes, with the flexible architecture to adapt styling across various sub-brands or licensed franchise locations.

Distribution

Omni-Channel Survey Distribution

Engage your customers precisely where they are, spanning both digital environments and physical spaces. Loop CXM lets you deploy targeted customer experience surveys across traditional, digital, and social channels seamlessly from a single command center.

Traditional Channels

Initiate targeted survey invitations via Automated Email and high-open-rate SMS. Trigger deployments in real-time during a transaction, or schedule them for a later date to capture post-purchase and post-service reflection.

Digital & In-Location Channels

Deploy surveys via direct Web Links, on-site Interactive Kiosks, Embedded Web Elements, or Native Mobile Applications. Reach your audience dynamically online or contextually while they are physically in-location.

Social Channels

Expand your reach and capture public sentiment effortlessly. Distribute your customer experience surveys across primary social channels like Facebook and X (formerly Twitter) to interact with a broader demographic of your audience.

Loop Channels Graphic
Loop Survey Example
Automation

Workflow Automation Made Easy

Bridge the gap between raw data and operational action with intelligent survey-driven triggers. Loop CXM allows you to activate automated follow-up sequences instantly when a customer completes a survey.

By prompting users with an opt-in pop-up to receive a direct follow-up from your team, you give unhappy customers an immediate voice and enthusiastic fans an open door. This automated approach ensures your team can close the loop on critical feedback rapidly, resolving underlying complaints, answering pressing questions, and visibly demonstrating that you value their business—ultimately driving dramatic improvements in customer retention.

Visualizations & Analytics

Purpose-Built Visualizations

Transform messy, disparate datasets into clear, actionable operational steps. Loop’s advanced multi-dimensional heat mapping tools offer an intuitive way to spot underlying procedural trends, systemic bottlenecks, and outsized opportunities filtered by specific shifts, regions, or individual business locations.

Analyze your incoming streams across multiple key dimensions simultaneously—including time of day, day of the week, total response volume, and automated customer sentiment. Armed with these highly visual analytics, field managers and corporate executives alike can rapidly identify where performance is thriving and precisely where to fix a broken customer experience.

A heat map that visualizes feedback by shift including time of day, date of week, customer sentiment and response volume.
Closed-Loop Feedback
Closed-Loop Feedback & Tickets

Closed-Loop Feedback

Action Customer Feedback and Close the Loop with Ticket Management

Do not just collect feedback—actively resolve it. Loop’s native, robust ticket management framework ensures that your frontline staff is explicitly assigned, tracking, and actioning customer feedback to a successful conclusion.

Gain unparalleled visibility into organizational response times and final resolution metrics. This structured system helps your business build a reliable standard operating procedure (SOP), logging critical data along the way to fuel root-cause analysis and prevent future operational service failures.

Custom Priority Levels

Configure multiple priority tiers tailored to your unique operational workflow, ensuring high-risk detractor feedback is instantly routed to senior staff to protect your service-level agreements (SLAs).

Dynamic Workflow Statuses

Build custom lifecycle stages from “New” to “Resolved” that reflect your organization’s exact internal operational hierarchy and workflow from start to finish.

Root-Cause Tracking

Categorize and tag common systemic failures to uncover exactly where your operations are falling short, giving your leadership team the data needed to implement permanent change.

Guiding Resolutions

Empower frontline employees with pre-approved resolution pathways and common troubleshooting scripts to confidently guide them through successful customer recovery interactions.

Service-Level Agreements

Establish rigorous, time-bound response and resolution targets tied directly to ticket priority, ensuring accountability at every single layer of your corporate structure.

Scoreboards

Motivate Frontline Staff With Real-Time Scoreboards

While traditional customer experience platforms focus entirely on delivering backward-looking data to executives for long-term strategic decisions, Loop CXM focuses on immediate, everyday impact.

By streaming live customer experience metrics directly to accessible, real-time scoreboards, you make feedback a transparent, vibrant part of your everyday corporate culture. This instant feedback loop motivates frontline employees to take immediate ownership of their service delivery, gamifies performance improvement, and signals to visiting customers that your business is fiercely committed to excellence.

Loop Real-Time Scoreboards for Frontline Employees
Loop Customer Experience Dashboards
Dashboards

Flexible Customer Experience Dashboards

Design highly customized, central customer experience dashboards tailored to your specific organizational goals. Loop lets you synthesize all your data channels—including multi-channel survey responses, open support tickets, and live chat conversations—into a single, unified pane of glass. Easily compare separate business locations, distribution channels, and specific customer touchpoints side-by-side, drilling down deep into raw feedback to optimize both macro operations and micro experiences.

Advanced Chart Panels

Leverage an expansive library of visual chart panels, including column, line, and stacked bar graphs, to compare multi-channel metrics over custom time horizons at a glance.

Multi-Dimensional Table Panels

Aggregate complex customer experience data into structured table panels, allowing you to slice insights across multiple dimensions simultaneously to instantly rank your top-performing and bottom-performing locations.

Native CX Metric Support

Deploy specialized, dedicated visual panels built natively for NPS, CSAT, and CES tracking, complete with historical trend lines and real-time score updates.

Intuitive Heat Maps

Analyze operational data by shift, weekday, and physical location with highly flexible multi-dimensional bubble heat maps and tile structures that make outliers stand out.

Text & Sentiment Analytics

Decode massive, unstructured qualitative text fields instantly with smart word clouds and advanced phrase-filtering analytics to understand what customers are saying when they don’t use numbers.

Features & Benefits

Loop CXM Product Capabilities

Measure the customer experience by designing and distributing customer surveys to customers and gain better insights into your business and all of your key touchpoints.

Always-On Listening

Keep your finger on the pulse of your audience permanently. Distribute persistent surveys via digital links, on-site kiosks, mobile apps, and web embeds so no customer comment ever slips through the cracks.

Omni-Channel Feedback Engine

Weave customer feedback loops seamlessly into your daily standard operating procedures. Leverage our cohesive omni-channel suite to engage your customers on whatever medium they feel most comfortable using.

Enterprise Survey Projects

Govern all of your disconnected CX initiatives within centralized Survey Projects. Engineered from the ground up for modern enterprise programs, these frameworks tightly bind survey distribution, workflow automation, and ticketed follow-ups together.

Native Net Promoter Score

Systematically track, isolate, and view long-term brand loyalty with out-of-the-box support for NPS question types, automated calculations, and specialized trend reporting.

Native Customer Effort Score

Uncover structural friction across your transaction pathways by measuring customer effort natively, identifying precisely which processes are smooth and which are overly complex.

AI-Powered Sentiment Analysis

Process unstructured data smoothly at absolute scale. Our native text analytics automatically evaluate overall sentiment and underlying phrase trends, presenting findings in beautifully formatted, shareable reports.

Native Customer Satisfaction

Evaluate the precise quality of specific transactions or individual customer service touchpoints with native CSAT formatting, reporting widgets, and alert routing.

Automated Dashboard Projects

Build targeted executive dashboards summarizing specific touchpoints or seasonal campaigns into single-view reports that can be automatically scheduled, exported, and emailed to key stakeholders.

Robust Closed-Loop Feedback

Drive accountability with an end-to-end ticketing matrix featuring configurable response goals, root-cause categorization tools, and clear resolution templates to turn detractors into loyalists.

What Makes Loop Different

Why Customers Choose Loop for Their Customer Experience Program

Loop stands out as your comprehensive, all-in-one customer experience management solution, purpose-built to gather real-time customer feedback and systematically close the loop across all physical and digital touchpoints simultaneously.

Real-Time Data Architecture

Instant Feedback Cascades

Incoming customer data instantly routes to all stakeholders, from frontline staff to regional managers and executive suites.

In-Location Customer Recovery

Intercepting and addressing negative experiences in real time unlocks an immediate path to customer recovery, while paving the way for contextual cross-sell and upsell opportunities.

Agile Operational Reporting

Live metrics give your leadership team the power to adjust training modules, reallocate staff, and refine operational processes on a daily or weekly basis.

Omni-Channel Infrastructure

Physical Presence

Capture immediate, contextual feedback from your physical foot traffic utilizing our premium, resilient suite of in-location survey kiosks.

Digital Seamlessness

Embed responsive surveys directly into your existing web frameworks, e-commerce checkouts, and mobile applications to capture the digital user journey.

Social Amplification

Project your feedback outreach across popular social spaces to capture a comprehensive, high-volume sample size of public sentiment.

Deeply Integrated Ecosystem

Native Embeddables

Build native-looking feedback interfaces directly inside web portals, proprietary mobile apps, and internal software tools without disrupting the user experience.

Data-Triggered Deployments

Integrate with your existing CRM or POS infrastructure to trigger survey delivery via automated channels, injecting transactional data to personalize the message.

Extensive Open API

Enjoy total engineering flexibility with complete access to our comprehensively documented Open API and robust developer SDKs tailored for multiple programming languages.

Enterprise Location-Based Architecture

Intelligent Location Routing

Sentiment data is parsed and instantly routed to the specific local manager or operational unit responsible, facilitating immediate, accurate on-site resolutions.

Granular Performance Roll-Ups

Easily filter and summarize experience data by specific venue, city, or region, giving you the clarity to scale best practices from top locations to struggling ones.

Dynamic Brand Separation

Perfectly skin and brand individual surveys across distinct sub-brands or licensed franchise locations while compiling all underlying data into one clean corporate database.

Next Steps

Ready to Close the Loop on Your Customer Experience?

Stop looking backward at historical data. Let us show you how real-time experience recovery can protect your revenue, empower your frontline staff, and delight your customers.

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