Who We Are

Leaders in Real-Time Experience Management

Benbria is a leader in real-time experience management, helping industry leaders deliver a superior experience that goes above and beyond their competitors. We specialize in real-time feedback and engagement, helping you better understand and delight you customers and employees.

Contactless Hotel Journey

Our Mission

We help brands build meaningful relationships throughout the customer journey by using real-time experience management software and promote omni-channel communication with your customers. This will help brands build strong customer relationships and decrease customer churn. 

Our Values

Our core values centre around leadership, integrity, innovation and passion. These help drive all aspects of our business, including the decision making, hiring and development of upcoming products. This helps to build long lasting relationships both within our company and with clients. 

Our Culture

We believe that if you work and hard and enjoy what you do then you will never work a day in your life. We strive to hire people who love what they do and are passionate about their careers. Everyone on the team works together towards a common goal to drive the company forward as one. For more information check out our Culture Page.

What We Do

Help Brands Be Loved by Their Customers and Employees

Benbria’s Loop Experience Platform has three core products: Loop Feedback, Loop Messaging, and Loop Tickets. Loop Feedback is a survey creator and is an intuitive platform designed to collect feedback from your customers and gain valuable insights. For an omni-channel messaging experience, Loop Inbox allows you to respond to customer questions from one convenient place. Loop Tickets is a great way to help manage customer complaints and increase automation by having tickets created and assigned to departments for a faster resolution time. 
The Loop Experience Platform offers one add-on product: Loop Insights. This can be added to any of our core products and provides greater insights on the data collected. It has in-depth charts, graphs and allows you to deep dive into data to make informed business decisions. 
Board of Directors

Benbria Is Governed by Industry Veterans With Experience Creating Global Businesses

Terry Matthews

Terry Matthews

Sir Terence Matthews is the founder and Chairman of Wesley Clover International. Since 1972, Terry has either founded or funded more than 100 companies, including Mitel and Newbridge Networks. In total, more than 140 founders have been backed by Wesley Clover, with more than $1.0B in direct investment. 

Don Smith

Don Smith

Don, is an accomplished senior executive with international experience. As General Partner at Wesley Clover, Don is focused on building successful growth companies by working with and mentoring the entrepreneurial technology investments in the Wesley Clover Portfolio.

Jordan Parsons CEO

Jordan Parsons

Jordan invests in his technical skill set and leverages his business knowledge to optimize decisions as the CEO of Benbria. He is an active member of the technology and startup community in Canada and specialties include customer and agile software development in the areas of cloud, web and mobile. 

Mason Du

Mason Du

Mason Du co-founded Benbria in 2007 and is a passionate entrepreneur, investor and engineer. Prior to founding Benbria, Mason has created cloud products at Microsoft (Office 365), and built AI engines at Electronic Arts (FIFA). Mason has developed a strong reputation for advising and investing in promising start-ups. 

Jean-Paul Cossart

Jean-Paul Cossart

Jean-Paul Cossart heads Wesley Clover France and is an associate of WCS Europ and a member of the Alacrity Ecosystem of accelerators initiated by Wesley Clover in five countries. JP.Cossart’s experience has spanned service providers, corporate and consumer markets and international development, global sales and marketing. 

Peter Cleveland Image

Peter Cleveland

Peter Cleaveland is a business strategist and knows how to strengthen organizations. A respected community leader, Peter has been a volunteer for many organizations and in 2012, Peter was awarded the Sovereign’s Medal for Volunteers by the Governor General of Canada for his involvement within the community. 

Our Investors

Benbria Is Supported by Leading Venture Capital Firms With a Track Record of Creating Global Businesses


The Business Development Bank of Canada


The Investment Accelerator Fund

Verizon Ventures

Verizon Ventures

Weasley Clover

Wesley Clover