At Benbria®, we believe that having a strong understanding of the industries we serve and the challenges they face should be the key driver to how we continuously improve our platform. As such, we publish multiple studies and white papers each year based on the insights we’ve gained in every market served. Here, you will find a sample of our latest thought-leadership articles to help you develop a solid omni-channel customer engagement strategy.

In this ebook we provide an overview of core channels and the fundamentals to help you strategically enhance your customer experience.

As customer preferences continue to change and new expectations emerge, measurement becomes an intrinsic part of enhancing CX. Learn how to measure your customer’s experience.

It is now clear that the most successful restaurants are delivering an omni-channel guest experience in order to win more direct business and loyalty.

Today’s modern guest now dictates the medium by which hotels and resorts must engage with them to provide a differentiated experience.

For an automotive dealer in today’s competitive landscape, building an exceptional experience that is both unique from competitors and in line with current customer demands can be challenging – especially when it comes to communication.

COVID, online education, and the rapidly evolving nature of the student experience are changing the way data is collected and processed in higher education institutions. Capturing students’ feedback at the wrong times, or piecing together data from various touchpoints and sources, days or even weeks later, will be an even greater challenge in 2021.

In order for your customers to like you, you need to get to know You need to invest in the long-term relationship because when you understand who they are, you can deliver a personalized experience across the entire customer journey.