Identifying customer touchpoints is much like this; mapping every moment of contact with a customer within their journey for a simple and effective purchase experience. Using these touchpoints, businesses can modify the journey and ensure all customers arrive at the last leg of their journey with greater satisfaction.Continue Reading
While customer experience has been a key concept in the world of business for decades, a new buzzword has emerged putting more pressure on businesses to evolve alongside the digital landscape.Continue Reading
When it comes to designing a seamless customer experience it’s important to understand every moving part of the customer journey. Specifically, critical customer touchpoints, along with channels and devices that customers use to interact with your business. Today, the modern customer uses a range of channels and devices within a single journey. So mapping out...Continue Reading
Today, in order to curb low-response surveys and obtain the greatest amount of insight, we're looking at how you can optimize surveys to earn greater responses. Using channels you already leverage and a variety of question types, in this blog you'll learn tips to collect data in the most effective way for your business. Continue Reading
In this blog post, to keep you ahead of the social curve we’re taking a look at 5 ways businesses can leverage social media messaging in order to build loyalty with customers and drive revenue.Continue Reading
Social media has been dominating the business world for several years. Whether used as a tool for communication or monitoring customer sentiment, utilizing social media to some capacity in this day and age is commonplace. According to a Hootsuite and a We Are Social report, there are around 3.028 billion active social media users around...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.