Customer experience (CX) programs encompass every touchpoint that a customer has with a brand. Everything from in-store experiences, customer support, and even social media. Social media has taken the 21st century by storm! It has changed everything from the way we communicate, share information and how we connect with friends, family and brands. It is...Continue Reading
The past 5 years have been a whirlwind for customers and businesses alike. As we’ve taken the time to transition back to in-person experiences, the way that we show up and interact with each other has changed greatly.For many businesses, 2023 will be an extension of 2022 – keeping digital top of mind but finding ways...Continue Reading
What does omni-channel mean to you? Over the years, the definition of using multiple channels has changed greatly. At first, it was simply adopting more than one channel, now it’s much more than that. Businesses today must consider the effects of the digital transformation and pandemic on channel preferences, moments of engagement, verbiage and more. ...Continue Reading
For years, schools have leveraged email as a dominant form of communication. And, while having email as your only or main channel proved useful in earlier years, today student preferences have changed greatly. In a recent study conducted by Bowling Green State University, more than half of the surveyed students (55.7 percent) said they use...Continue Reading
In this blog, we’ll look at some key trends shaping the future of hospitality and how you can leverage digital technology to drive your hotel forward.Continue Reading
With a number of moving parts to consider, in this blog, we’re taking a look at the common challenges businesses face with a customer feedback program, and how to overcome them.Continue Reading
In this blog, to aid your efforts in tackling 2022 head-on, we're taking a look at 6 customer experience trends to shape the upcoming year.Continue Reading
Identifying customer touchpoints is much like this; mapping every moment of contact with a customer within their journey for a simple and effective purchase experience. Using these touchpoints, businesses can modify the journey and ensure all customers arrive at the last leg of their journey with greater satisfaction.Continue Reading
While customer experience has been a key concept in the world of business for decades, a new buzzword has emerged putting more pressure on businesses to evolve alongside the digital landscape.Continue Reading
When it comes to designing a seamless customer experience it’s important to understand every moving part of the customer journey. Specifically, critical customer touchpoints, along with channels and devices that customers use to interact with your business. Today, the modern customer uses a range of channels and devices within a single journey. So mapping out...Continue Reading
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