If it’s your first time drafting a survey, it can be challenging to understand what types of questions you want to ask your customers. In most instances, several of your customers will be on completely different journeys, purchasing different products and services. So, how exactly can you create a survey that tackles them all? In this...Continue Reading
In this blog, we talk about the value of measuring the customer experience, why it’s so crucial and the benefits that follow. But how can you be sure you’re in need of a measurement program? Today, we’re uncovering 4 critical signs, it’s time to start measuring the experience. 4 Signs To Start Measuring the Experience...Continue Reading
The past 5 years have been a whirlwind for customers and businesses alike. As we’ve taken the time to transition back to in-person experiences, the way that we show up and interact with each other has changed greatly.For many businesses, 2023 will be an extension of 2022 – keeping digital top of mind but finding ways...Continue Reading
Collecting and resolving complaints is an essential part of business. While collecting them helps you better understand the customer, resolving them effectively can help you recover experiences, build a solid reputation, and ultimately drive loyalty. So how can you resolve a complaint effectively? In this blog, we’re unpacking the multi-step process of dealing with customer...Continue Reading
The relationship between business and customer has changed greatly over the years. In the past, businesses held the power, offering their service or product without the need to consult customers. And while that may have worked in the early 2000s, today the modern customer holds the power. With increasing competition, competitive prices, and the ability...Continue Reading
For years, schools have leveraged email as a dominant form of communication. And, while having email as your only or main channel proved useful in earlier years, today student preferences have changed greatly. In a recent study conducted by Bowling Green State University, more than half of the surveyed students (55.7 percent) said they use...Continue Reading
According to CX Today, 9 out of 10 consumers want an omni-channel experience with seamless service between communication methods. In addition, 35% of customers expect to be able to contact the same customer service representative on any channel. Over the past several years, offering multiple channels has become the norm for businesses. With more and more...Continue Reading
How you send a survey, highly impacts the number of responses you receive. While it can be argued there are several factors that go into an optimized response rate, the channel type ultimately determines if your customer sees the message in the first place. This makes it critical to understand the varying channel types and...Continue Reading
Providing insight to evaluate current offerings while also highlighting areas of improvement, and collecting customer feedback can help you build customer relationships and boost bottom lines.Continue Reading
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.
