For Immediate Release
Benbria Announces Partnership with Backofhouse.io and Gordon Food Service to Provide Guest Experience Management to Restaurant Owners & Operators
OTTAWA, 27 November, 2024 — Benbria is excited to announce a new partnership with Backofhouse.io, a venture owned by Gordon Food Service. Now available in the Back of House marketplace, the Loop Experience Platform empowers restaurants to manage customer experiences in real time. By collecting guest feedback, it helps you understand what guests love about your restaurant, enabling you to enhance products and services, optimize operations, boost loyalty, and reduce churn.
“Bringing the real-time experience management capabilities of the Loop Experience Platform to the Back of House community will allow restaurants to better understand the customers’ experience in their restaurants, and have the ability to manage problems when they arise. Being able to collect, engage, analyze and act is the key to running a successful food service operation,” said Jordan Parsons, CEO of Benbria.
Back of House offers a better way for restaurant operators to learn about restaurant technology, compare vendors, and access expert consultants for guidance on business technology decisions.
“Thanks to our partnership with Benbria, we can provide restaurant operators with high quality options when it comes to finding the right experience management platform,” said Nick Florek, Head of Back of House. “It’s a partnership that will give them peace-of-mind that their technology decision is the right one for their specific needs.”
Back of House is available to all restaurant operators across the U.S. & Canada. Additionally, Gordon Food Service customers get unique benefits, including preferred pricing from leading restaurant technology software providers and free access to consulting services.
About Benbria
Benbria® is a leader in real-time experience management, helping the world’s most customer-centric brands deliver a superior experience that goes above and beyond their competitors. Using a variety of channels of engagement, the Loop® platform enables brands to capture feedback and insights related to customer experience including loyalty, satisfaction and effort, engage with customers to convert and recover, and motivate frontline employees to improve operations, reduce customer churn and increase loyalty. Visit www.benbria.com for more information.
About Backofhouse.io
At Back of House, restaurant operators have a partner to tackle their most pressing operational and tech-related challenges. With access to vetted 3rd party technology providers and the help of veteran restaurant advisors, operators can more easily find and select the right technology solutions for their unique business needs. Back of House provides advice, research, and technology recommendations across a variety of verticals, including point-of-sale system solutions, food cost management platforms, HR and scheduling solutions, marketing tools, and automation companies, among others. Visit www.backofhouse.io for more information.
About Gordon Food Service
For more than 125 years, Gordon Food Service has delivered the excellence, expertise, and quality products customers need to design successful food operations and experiences. Now, it is one of the largest family-operated broad-line food distribution companies in North America, with a product range and logistical wingspan that both celebrate and trump their early days in business. Driven by food, family, and community, Gordon Food Service is passionately committed to the people they serve. Visit https://gfs.com for more information.
