Customer Feedback are comments made by customers that gives insights about what they think about a brand or product.

Customer Journey is the path that a customer takes through a brand. There are typically 5 steps:

1. Awareness: This is when a potential customer first becomes aware of a brand.
2. Consideration: When a potential customer investigates a product or brand to determine if it is right for them.
3. Purchase: This is when the customer makes a purchase.
4. Post Purchase: When a customer has just purchased the product weighs the price paid vs use and determines if they will purchase again.
5. Loyal Customer: This phrase is reserved for customers who continue to purchase over and over again.

Feedback Survey is a survey given to customers that provides insights to a business based on the brand or product. For more information about Feedback Survey's please click here.

Company Culture is how the employees of a company feel about working there and the overall work environment. It is very important to have a good company culture so employees enjoy coming to work and feel appreciated for the work they do. To learn about Benbria's culture visit our culture page!

Customer Loyalty is how supportive of a brand customers are and how likely they are to stay with one brand vs flip flopping to a competitor.

Digital Transformation is the impact of digital technology across all aspects of a business and how technology is changing the business.