Valentine’s Day is a huge moneymaker for the hospitality industry. This year, consumers are expected to spend $23.9 billion on the holiday, with 34% of consumers planning dinner reservations, and 40% of people traveling for the holiday booking hotels.
Why not use the holiday as an excuse to encourage your customers to continue their relationship with you? Here are three ways to show your hospitality customers love on Valentine’s Day.
- Make things easy for them
Online ordering or purchasing, reservations, transactions, and delivery have become more ubiquitous and demanded by customers. They want to be able to make purchases online when they want and receive their product or service how they want it. Hospitality venues should consider using technology that provides an omnichannel experience.
In a recent EventUp by Tripleseat survey, 87% of consumers said they would like the ability to self-book an entire event. TripleseatDirect allows them to do that and more. TripleseatDirect enables any venue to offer their customers a zero-touch, frictionless and easy way to book, order, and pay for any off-premise catering event, on-premise event, or take out/delivery catering. Each step transitions to the next with zero friction: book, plan, and pay for any of these services, and more.
- Personalize their experience
Personalization is a priority for hospitality customers. But how do you do it? There is marketing software, sales software, booking software, and website software that recognizes repeat visitors and produces offers and selections that are tailored to their preferences.
You can also rely on the data stored in your CRM tools and reach out to customers via marketing tools and channels with personalized services. Find your highest-spending customers and ask them if they’re interested in a similar experience as the last time. Identify customers that booked with you for a holiday, birthday, anniversary, or annual vacation such as spring break, and send them a special offer for their repeat trip.
- Give them a gift
Consumers are always looking for a great deal, discount, or offer for products and services. Who doesn’t love finding a coupon code right before checking out or seeing the exact thing you’re looking for in your Instagram feed?
Hospitality businesses can provide coupons, discounts, buy-one-get-one offers, an additional service, or a lower cost on a slower day of the week or time of the year. Also, think about what you can do to make customers’ lives easier. A vacation package that involves a set of nights, special access to amenities, and vouchers takes care of a lot of time planning a trip. A special to-go meal, meal kits, lunch specials, seasonal deals, or parties in a box with food and favors takes care of the question, “What are we going to cook today?”
Get the right software in place to take care of your customers’ needs
TripleseatDirect enables restaurants and hotels to offer on-premise and off-premise events and catering to be booked by their clients, directly from their website, social media platforms, or EventUp. If your venue isn’t using TripleseatDirect yet, head on over to our TripleseatDirect page for more information or to book a demo.
Editor’s note: This post was written by Azure Collier, Director of Brand Marketing at Tripleseat. To learn more about Tripleseat, visit tripleseat.com.