Email is one of the most commonly used channels to engage with customers before and after their experience with a business. A familiar channel of engagement, customers understand what is expected of them when they open their email, so this is a reliable means to communicate with your customers to solicit feedback is a great way to collect the voice of the customer.
Not all emails are created equal. Anyone who has worked in Marketing understands that everything from the Subject Line to the body content, images and location to the Call to Action (link or button) can impact both the rate that the email is opened and the click through rates where customers engage.
Personalization is a key element to email success with each customer feeling unique and not just another email address in the database. Having an email template builder makes it easy for those who are not experts in Marketing to communicate with customers and create an effective email.
In this blog post, we will break down how the Email Template Builder in Loop is both easy to use and helpful to create effective emails that solicit customer feedback.
Distributing a Survey Using the Email Channel
After creating a Survey Project in Loop, go into the Distribution tab where you will find the Distribution methods for your survey. You will see Email Channels, Link Channels and Kiosk Channels as options. When you have selected Email Channels, you will see all the Default Templates and the option to Start from Scratch and customize your own.
Once you have saved your template, it is set in Loop for Email Distribution.
Note: This is particularly relevant when using our Tripleseat Integration as this is the key distribution method to create the automated pre-event and post-event feedback workflow.
Designing an Email Using the Email Template Builder in Loop
Customize the emails you send to meet the brand standards of your business by using our email template builder. With Drop-and-Drop objects like columns, button, images and text, you can quickly and effectively build an email template that meets your requirements. Set colours, fonts and alignment to create a visually appealing email that will be sure to engage your customers!
Here are some best practices when drafting an email to consider:
- Keep your subject line short and concise. EX. “How was your visit? We’d love your feedback.”
- Have a clear call to action. Place your survey link in a button clearly labeled to the customer knows the next steps. EX. “Take the Survey”
- Keep it short. 1-3 paragraphs is enough to get your message across. Most people just skim emails, so use point-form wherever possible,
- Use visuals to catch the eye. EX Logos, branding colours etc.
Once you have your email templates set up, you’re good to go with your distribution. The nice thing is, you don’t need to change these regular, but can update them whenever the business requires it. It is truly set it and forget it!
