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Retail
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Today, Point-of-Sale (POS) receipt surveys have dominated customer feedback programs for businesses with physical locations. After all, the Point-of-Sale touchpoint is a great time to entice the customer and invite them back.  However, with time, receipt surveys have quickly become a survey method of the past, with little participation and employee engagement. This makes it...
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Over the last decade, WhatsApp has emerged as a powerful messaging solution with a very promising future. Currently holding 1.5 billion monthly active users, it’s proven to be far-reaching, convenient for users, simple to administer – and more recently, accessible to businesses.   With a segue into the business world through a dedicated app, a number...
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Today, obtaining feedback through the use of online and offline surveys has become a growing practice for thriving businesses. With the modern customer’s high demand for personalized experiences and more tailored products and services, feedback has become a central component in delivering an exceptional customer experience that outweighs competitors. However, while many businesses cite having...
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When it comes to measuring customer satisfaction, the Net Promoter Score (NPS) has remained a tried and true metric for many years. Used within  a number of industries, an NPS survey asks a simple one phrase question, that provides constructive feedback and an understanding of overall sentiment, using a scale from 1 to 10. With...
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Leveraged by a wide variety of industries, a Net Promoter Score has been a heavily adopted survey tactic that helps businesses gauge loyalty. Since inception, it’s proven to be successful, with many businesses citing it as a competitive advantage and a tool for revenue growth. In this article, to help provide a top-down understanding of...
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In today’s competitive landscape, having brand advocates is a significant advantage. It’s how a brand flourishes and gains a reputation that sells itself, which in the long-term ends up saving you marketing costs and helps foster a better customer and team relationship. As a business wanting to generate brand advocates, adopting an NPS survey has...
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Introduction Over recent years, customer experience has taken great precedence. With customers demanding more authentic, real-time, tailored experiences, it’s no longer sufficient for businesses to hand over any product or service without incorporating the customer into each and every aspect. With a new set of customer expectations, listening to the voice of the customer has...
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For the modern customer, customer experience has become the top brand differentiator. With PWC reporting 65% of U.S. consumers finding a positive CX more influential than advertising and 75% of consumers around the world desire more human interaction, customer experience remains a key element of business success. Yet, while a customer experience strategy has proven...
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The voice of the customer (VoC) is arguably one of the most critical elements of a successful business strategy. After all, your customers are your source of revenue, so listening to them should be a top priority. In more recent years, however, the need to understand the voice of the customer has become even more...
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Over the past several years customer preferences have changed dramatically. From an increase in online shopping amounting to 2.3 trillion U.S. dollars to the desire for a more tailored experience, customers are now dictating the buying journey with significant expectations from brands. As a strategy to accommodate this new wave of customer demands, businesses have...
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