Response Rate is what percentage of customers respond to a survey. This will let you know if it is quality research that you are able to use or if the sample size is too small.

Customer Feedback are comments made by customers that gives insights about what they think about a brand or product.

Customer Insights is information about a customer base that could help determine their purchasing decisions.

Personalization is a customer’s ability to personalize certain aspects of their purchase. In the digital world ensuring customers are able to customize their purchase can be  incentive for a customer to finalize a purchase.