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Benbria
According to a Cornell University study, 59 percent of chain restaurants and 79 percent of independent restaurants use social media. It’s a booming marketing tactic that over a few short years has helped restaurants gain greater brand recognition and attract new guests. Although it’s widely used and it’s adoption rates are growing, as a restaurant...
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Recognized for innovative solutions that drive significant profits; GCommerce is a renowned hospitality marketing company serving hotels, resorts, and select travel communities and consumers. As a flourishing agency over the past fifteen years, GCommerce has been perfecting their practice. Focusing on creating the right strategy based on individual goals and objectives, they approach every client...
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A few years back, Gartner reported that collecting guest feedback can increase upselling and cross-selling success rates by 15% to 20%. In that same report, they found that guest feedback can also help decrease the cost of retaining those buyers. Obtaining feedback from your guests is a critical part of understanding and growing your revenues....
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Staying on top of trends helps hoteliers stay relevant the ever-changing expectations of today’s guest. As time progresses, new preferences come into play and guest expectations grow higher and higher. Which means becoming familiar with trends is imperative for revenue growth. In this report, we’re taking a look at the Summer of 2018’s biggest and...
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Attracting any specific cohort to a retail establishment can be a strenuous undertaking, there’s a lot to consider in terms of preferences and what’s on trend. However, with digital advancements and social media’s growing presence, attracting one of the biggest cohorts Millennials to your retail establishment might be easier than you think. They’re one of...
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Social media has been around for nearly a decade and it’s been making monumental strides every step of the way. First emerging in 1997 as “Six Degrees”, a platform that allowed users to create a profile and add friends, it’s grown into a substantial solution that many of us couldn’t imagine living without. With 3.196...
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Today, incorporating technology into restaurant establishments has become a customer expectation. From self-serve kiosks to mobile ordering, it’s all about automating the experience to streamline operations and improve customer satisfaction. In order to keep you ahead of the tech curve and among the automating chain giants such as McDonalds, A&W, and Panera Bread, we’ve compiled...
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When you hear five-star hotel, what comes to mind? Exceptional food? A tailored experience? An elegant atmosphere? Great customer perks? To many, it varies. Attaining a five-star status is a massive competitive advantage that can be the deciding factor for a lot of guests when choosing one hotel over another. But what determines a five-star...
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The retail landscape is always changing. With the introduction of innovative technologies and shifting customer demands, retailers must continuously adopt new strategies to earn sufficient revenue and stand out from a plethora of competitors.   Staying on top of trends can be difficult, especially when they fluctuate so frequently. In this post, we’re taking a...
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The presentation of your Loop Pulse™ survey and your team member scoreboard is important to create visual consistency for your brand. Here at Benbria®, we work hard to provide you with a kiosk and scoreboard that suits your operational needs and can represent your brand’s image. Whether you want a fully branded or a minimally...
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