According to a Cornell University study, 59 percent of chain restaurants and 79 percent of independent restaurants use social media. It’s a booming marketing tactic that over a few short years has helped restaurants gain greater brand recognition and attract new guests. Although it’s widely used and it’s adoption rates are growing, as a restaurant...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.