An Introduction to Touchpoints & Channels

Touchpoints and Channels ebook

Today, many customers expect businesses to communicate on their preferred channel. Implementing and managing channels is complex and hard to do — especially as new channels and touchpoints continue to emerge. To ensure success, it’s crucial to use the right channel at the right moment for your customers.

In this ebook we provide an overview of core channels and the fundamentals to help you strategically enhance your customer experience.

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