If you have Loop installed at your location, congratulations! You’ve taken the first step toward more meaningful interactions with your guests. That said, the work doesn’t end there. Part of making Loop a success is ensuring that staff understand how Loop works and that guests know it’s available for their use. In this blog post, we’ll cover a few ways you can promote Loop to your staff and guests.
Promoting to Staff
Before you promote Loop to guests, it’s important to first promote it to staff. Getting staff to use Loop means they will be better positioned to promote it to your guests. Here are a few ways to do it.
- Training. Incorporating Loop into staff training lays the groundwork for getting your team to use Loop and promote it to guests; it cements in their minds that promoting and monitoring Loop is part of their job. During training, make sure your employees understand how Loop works, and how they, the guests, and the business can benefit from it.
- Employee recognition. A sense of purpose, the opportunity to contribute to something bigger than themselves, and frequent feedback are some of the top drivers of employee productivity. Loop can give employees all of these things. Besides bringing up issues and making requests, guests can use Loop to compliment members of staff they feel went above and beyond with their service.
Receiving praise may be the best way to incentivize the promotion of Loop among staff members. Staff shouldn’t hound guests to leave feedback, but knowing they could receive kudos for their hard work gives staff even more of a reason to promote Loop to guests.
Promoting to Guests
Before guests can use Loop, they need to know it exists. There are various ways to promote it to them without being too overbearing.
- Collateral. Placing signage all over the property, whether it’s at the front desk or beside guest room beds in hotels — or on tabletops at restaurants — will catch your guests’ attention and make them more likely to use Loop. Alternately, placing stickers on food packaging at restaurants is a good way to grab your guests’ attention.
- Verbal encouragement. Before your front desk clerk hands the room key to the guest or the restaurant cashier concludes the transaction, have them mention to guests that they can use Loop to contact management 24/7 about issues, requests, and compliments. Staff should frame it as a helpful tool for guests that they can turn to as many times as needed during their stay.
- Sending invitations. Taking the initiative and sending invitations either before the guest arrives or as soon as they are on site puts a link to Loop directly on the guest’s phone. This strategy ensures that the guest knows about Loop as soon as they arrive on the property, and prevents them from having to go to too much trouble to use it.
Do you have any interesting strategies for promoting Loop to your guests and staff? We’d love to hear about them! Let us know in the comments, or on LinkedIn, Facebook, or Twitter!
