ITEXPO Gives Delegates a Voice with Benbria On-the-Spot Engagement

TMCnet Enhances the Delegate Experience at ITEXPO with On-the-Spot Feedback, Action and Resolution

Austin, Texas – October 1, 2012 – TMC, a global, integrated media company, today announced that they will be implementing Benbria BlazeLoop® Customer Engagement to improve their delegate experience at ITEXPO in Austin, Texas (October 2-5, 2012). By capturing instant feedback at the event using the delegate’s channel of choice, BlazeLoop notifies ITEXPO event managers enabling them to act, track and resolve delegate inquiries in real-time. By harnessing the power of on-the-spot feedback, ITEXPO will improve operations, delegate relations and retention.

“The success of ITEXPO is based on the high value we place on the voice of our delegates and we knew early on that we needed much more than a post-event survey to capture their true insights and experiences at our events,” said Rich Tehrani, TMC CEO and Conference Chairman. “Leveraging the Benbria solution, we’re able to listen and act on delegate feedback while at ITEXPO and exceed their expectations when it comes to providing an exceptional experience.”

“As the world’s leading IP Communications event, ITEXPO continues to exceed their delegate’s expectations,” said Andrea Baptiste, CEO, Benbria Corporation. “ITEXPO further solidifies their strong delegate relationships by deploying BlazeLoop to capture on-the-spot delegate feedback from their smartphone while at a collocated conference, speaking session, and on the exhibit floor. This will allow ITEXPO to understand vital insights from thousands of delegates and make improvements based on what matters most to them.”

On-the-Spot Customer Engagement
BlazeLoop empowers organizations to capture instant feedback on the customer’s terms at the point of engagement. BlazeLoop empowers the front-line staff to take ownership for improving relations, enabling a cultural change amongst front-line staff by ensuring that the customer experience remains a top priority. Through on-the-spot customer notifications to front-line managers, BlazeLoop enables organizations to act, resolve and track customer issues in real-time. It is that immediacy to act on feedback that helps organizations to learn and fix problems as they happen. The result – business operations are optimized, at-risk customers are recovered, and customer relations are enhanced.

Improve Business Operations
BlazeLoop is a socially-connected platform that provides a one-to-one connection between the customer and staff. BlazeLoop is very different from surveys, website feedback forms, etc. both in style, engagement and benefit by empowering front-line staff to listen, act, and resolve issues as they happen. Real-time notification, response and resolution ensure that business operations are improved daily resulting in an enhanced experience for at-risk customers as well as the experience for the next customer through the door. Real-time metrics on quality of feedback, time-to-respond and time-to-resolve are available to all levels of management, holding the front-line staff accountable for enhancing customer relations and improving business operations.

About TMC
Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction SolutionsINTERNET TELEPHONYInfoTECH Spotlight and Next Gen Mobility magazines. TMCnet, which is read by nearly two million unique visitors each month, is the leading source of news and articles for the communications and technology industries.

TMC is the producer of ITEXPO, the world’s largest and best-attended IP Communications event. ITEXPO West 2010 was ranked #3 on Trade Show.

About Benbria
Benbria is a leader in on-the-spot customer engagement solutions for retail, hospitality, financial, utilities and quick service restaurant customers. Benbria is passionate about building technology that connects businesses with the people they serve. By capturing on-the-spot customer feedback from a variety of channels (social media, store front, app, texting, email, etc.), Benbria directs relevant input to front-line staff who can engage, act, and resolve customer issues in real-time, at the point of engagement. The result – same-store sales grow, business operations are optimized, at-risk customers are recovered, sales close rates are improved, and customer relations are enhanced. For more information visit:

Media Contact:

James Geneau
Benbria Corporation

Jennifer Terentiuk
T: + 1-203-852-6800 x125


Benbria, BlazeLoop, BlazeCast, BlazePoint, BlazeCom, Rethink Notification, and Keep Us in the Loop are trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.