Benbria’s Loop Guest Engagement is Now Brand Standard for A&W Canada

Loop® becomes a brand standard for all 856 locations across Canada

Ottawa, Ontario – April 4, 2016 – Benbria®, a leading provider of mobile messaging and guest engagement software, announced today that it has become the brand standard for A&W, the home of Canada’s best tasting burger. The announcement means that all 856 A&W Canada restaurants will soon be operating the Loop® Kiosk “Guest Connect” Engagement solution from coast to coast.

The solution allows for restaurant guests to provide real-time information on the quality and service of their experience using a dedicated kiosk or via their personal mobile device. The feedback from the guest is immediately shown on a scoreboard within the restaurant – which management and employees use to gauge their performance based on key QSC-focused operational metrics. Currently, 50% of A&W corporate-owned and franchised stores in Canada operate the Loop® Kiosk “Guest Connect” Engagement solution.

“This is a pivotal point for our relationship with Benbria,” commented John Pigeon, Manager, GX Implementation with A&W Food Services of Canada Inc. “Benbria’s commitment and level of collaboration with our organization was a major factor in making this decision and was a recurring theme of praise from the direct feedback collected at the store level.”

Over the past 3 years, A&W Canada has been using the Loop® Kiosk “Guest Connect” Engagement solution to provide customers with a medium to voice concerns and opinions on the experience. To date, more than 15% of A&W customers are using Loop® to provide valuable input, a rate that is fifteen times higher than standard industry metrics.

The importance A&W Canada places on continuously improving service quality is something the Benbria team values and has strived to support both a product development and client care perspective. “A&W Canada has been a wonderful partner to work with and we are honored to be their brand standard,” noted Andrea Baptiste, CEO of Benbria. “Their commitment to service quality and motivating team members to continuously improve their product and overall customer experience is something we admire and strive towards within our own business.”

About A&W Food Services of Canada, Inc.
A&W Food Services of Canada Inc. (TSE: AW.UN), home of Canada’s best tasting burger, is the nation’s second-largest hamburger restaurant company with 856 locations coast-to-coast. A&W Food Services of Canada is 100 percent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W Restaurants feature famous trade-marked menu items such as The Burger Family®, Chubby Chicken®, and A&W Root Beer®. For more information, please visit

About Benbria 
Loop®, by Benbria Corporation, is a mobile messaging and engagement solution that helps brands to enhance the customer experience. Leveraging the customer’s preferred choice of communications – texting, web chat, native app, email and kiosk – Loop® allows customers to communicate directly with a brand to make requests, resolve issues and share their experience before, during and after their visit. Closing the loop through on-the-spot staff action helps brands to improve customer satisfaction, save at-risk customers, increase revenue and drive long-term loyalty. For more information, visit