Benbria Corporation and Digital Alchemy Announce Strategic Partnership

Benbria’s Loop® plus Digital Alchemy’s award-winning suite of hospitality guest marketing solutions enables guests to be more engaged, connected, and loyal

Ottawa, Ontario and Fort Worth, Texas – June 14, 2016 – Benbria® and Digital Alchemy announced a powerful partnership to satisfy today’s sophisticated traveler, who demands mobile information and action. This partnership will create a leading-edge solution provider for the hospitality industry within the digital marketing and mobile guest engagement space.

Benbria’s award-winning Loop mobile guest engagement platform Loop seamlessly integrates with Digital Alchemy’s customer relationship tools to provide the guest connectivity unlike anything the industry has seen before.

The ability to properly engage guests before, during, and post-stay is a challenge for many hoteliers. With the introduction of Loop and its integration with Digital Alchemy’s systems and processes, clients can now engage with guests using the mobile device of their choice. It is an integrated solution designed to make digital guest relationships more effective and profitable.

“Digital Alchemy has helped clients drive greater guest ROI using digital marketing and superior CRM for over 15 years,” commented Shannon Bedard, Senior Vice-President and Founding Partner at Digital Alchemy. “With Loop, we are harnessing the industry’s leading mobile guest engagement platform to bring greater value and service to our existing and future clients for years to come. We are thrilled with this partnership. The fit between our cultures, audiences, and vision for technology could not be a better one.”

The partnership allows hoteliers to utilize the full suite of digital marketing and CRM tools available from Digital Alchemy along with Loop’s award-winning mobile guest engagement platform. Through full integration, hoteliers can send welcome messages to a guest’s personal mobile device and engage with their guests using Loop during their stay. The real-time communication opportunity offered by Loop means hoteliers can manage guests’ requests more efficiently, resolve concerns, and recover at-risk guests while they are on site. This leads to more satisfied guests, positive reviews on social media, and more loyal long-term guests booking directly.

“Digital Alchemy is the leader within the hospitality space when it comes to guest marketing and CRM,” said James Geneau, Head of Marketing at Benbria. “It is for this very reason that we are forming this strategic partnership. With a superior solution for pre- and post-stay marketing combined with Loop’s amazing ability to delight guests and enhance their overall experience during their stay, hoteliers have a winning solution we are thrilled to be able to offer with Digital Alchemy.”

About Digital Alchemy
Digital Alchemy, based in Fort Worth, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four- and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing solutions and campaigns will deliver at least 400% ROI.

Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry’s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic two-way mobile messaging on one integrated platform and creates clients’ email designs in-house to free staff for other activities. To verify results for clients, the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality. For more information, visit

About Benbria 
Loop® by Benbria Corporation, is a mobile messaging and engagement solution that helps brands to enhance the customer experience. Leveraging the customer’s preferred choice of communications – texting, web chat, email and kiosk – Loop® allows customers to communicate directly with a brand to make requests, resolve issues, and share their experience before, during, and after their visit. Closing the loop through on-the-spot staff action helps brands to improve customer satisfaction, save at-risk customers, increase revenue, and drive repeat business. For more information, visit

Benbria, Loop, Get in the Loop, and Keep Us in the Loop are registered trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.