Benbria Unveils Loop Text & Mobile Customer Engagement at FSTEC

Loop empowers restaurants to increase same-store sales & improve guest satisfactionby driving real-time operational improvements to quality, service and cleanliness (QSC)

Ottawa, Ontario – September 22, 2015 – Benbria®, a leading provider of text & mobile customer engagement solutions, announced today that it will be unveiling its Loop® Text & Mobile Customer Engagement solution at FSTEC, the industry’s most compelling restaurant technology conference.

Meet the Benbria Team at FSTEC in Washington, D.C., 27-29 September, 2015, and learn how Loop text & mobile guest engagement will help you:

  • Improve Guest Satisfaction — Enhance the guest experience by taking advantage of every opportunity to act on requests, suggestions, concerns and compliments.
  • Improve Guest Recovery — Improve loyalty by engaging guests over their channel of choice and resolving their concerns in the moment.
  • Improve Same-Store Sales — Actively engage more guests throughout their journey and drive more revenue via mobile marketing, loyalty programs and up-sell & cross-sell opportunities.
  • Improve Online Reviews — Privately resolve issues before they reach social media and digitally prompt guests to leave positive reviews.

Motivate Front-line Staff to Improve QSC
Loop helps staff and guests engage with one another in a personal dialog using their channel of choice – text, web chat, native app, email, website and kiosk. Real-time staff action on customer insight is the most important element to improving QSC.  Loop helps restaurants meet this goal by giving guests the ability to quickly rate their satisfaction levels based on three key questions: Was your meal delicious? Were we fast and friendly? Were the facilities clean? Guests are given two different methods for providing their Loop satisfaction ratings. In-store, drive-thru and take-out guests can enter their Loop ratings on a mobile web-based app. In-store guests also have the option to enter their Loop ratings on an iPad located at a kiosk in the restaurant. To date, more than 15% of customers are using Loop to provide valuable input, a rate that is fifteen times higher than standard industry metrics.

Live Scoreboard and Analytics Displays Actionable QSC Results
Another unique and powerful feature of the Loop solution is its live electronic scoreboard, which gives restaurant staff real-time visibility into guest QSC satisfaction metrics. This helps restaurants to measure, motivate and adapt the right staff behaviour as it happens in real-time.  Restaurant managers operate better restaurants by comparing QSC performance by the hour, day, week, month and year, using email digest reports generated by the Loop powerful analytics engine. This lets managers monitor trends, dips in performance and successes in real-time. Reports are scaled from the regional view to show the hierarchical data at a corporate level which lets the executive team make smarter decisions faster, ultimately helping them to increase the financial performance of the company.

About FSTEC 
This unique conference acts as a powerful platform for emerging companies and technologies to not only launch into the marketplace but gain real traction. But it’s not only about the gadgets, FSTEC is unmatched when it comes to interaction and information exchange. The value of face-to-face networking and the irreplaceable opportunities that come out of meetings such as FSTEC helps you build a better, smarter business. This year, we’re taking over the nation’s capital and offering more than 1,400 executives the rare opportunity to meet with peers and establish lasting relationships.

About Benbria 
Loop®, by Benbria Corporation, is a text & mobile engagement solution that helps hotel, retail, and restaurant brands to enhance the customer experience. Leveraging the customer’s preferred choice of communications – texting, web chat, native app, email and kiosk – Loop allows customers to communicate directly with management and staff to make requests, resolve issues and share their expe rience before, during and after their visit. Closing the loop through on-the-spot staff action helps brands to improve customer satisfaction, save at-risk customers, increase revenue and foster positive online reviews. Get in the loop® at

About Winsight
Winsight, LLC is a market-dominant, business-to-business media and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio of four leading publications, including CSPRestaurant BusinessFoodService Director andConvenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership ConferenceFARE Conference,Outlook LeadershipConvenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., the leading provider of primary and secondary market information and advisory services to the food industry. Winsight is the recognized leader in the markets it serves. For more information on Winsight and its brands, go

Media Contact:

James Geneau
Benbria Corporation