Personalization is a customer’s ability to personalize certain aspects of their purchase. In the digital world ensuring customers are able to customize their purchase can be  incentive for a customer to finalize a purchase.

Customer Feedback are comments made by customers that gives insights about what they think about a brand or product.

Direct Feedback is specific comments directly from the customer related to a particular product or brand.

Customer Loyalty is how supportive of a brand customers are and how likely they are to stay with one brand vs flip flopping to a competitor.

Omni-Channel is an approach used to communicate with customers using a variety of channels. This can include social (Facebook, Instagram, Twitter), Traditional (email and text messages), or digital (chatbots, embedded forms). This will allow you to be where your customers are and increase customer loyalty.

To learn more about the difference between Omni-Channel check out this blog post.

Employee Experience is your employees experience working for a company. Ensuring that employees are happy and enjoy their work is important, as they are your top brand ambassadors.

Company Culture is how the employees of a company feel about working there and the overall work environment. It is very important to have a good company culture so employees enjoy coming to work and feel appreciated for the work they do. To learn about Benbria's culture visit our culture page!

SMART Goals is a method to set targets. SMART stands for Specific, Measurable, Achievable, Relevant, Timely. This helps to ensue that goals actually get achieved and move towards a wider goal in important ways.

Customer Experience (CX) is about each customer’s perception of your company, brand, and product. This perception is based on all the interactions that customer has with your employees, brand, messages, and product across every channel.For more information about Customer Experience (CX) please click here.

Customer Journey is the path that a customer takes through a brand. There are typically 5 steps:

1. Awareness: This is when a potential customer first becomes aware of a brand.
2. Consideration: When a potential customer investigates a product or brand to determine if it is right for them.
3. Purchase: This is when the customer makes a purchase.
4. Post Purchase: When a customer has just purchased the product weighs the price paid vs use and determines if they will purchase again.
5. Loyal Customer: This phrase is reserved for customers who continue to purchase over and over again.

Digital Transformation is the impact of digital technology across all aspects of a business and how technology is changing the business.

Customer Engagement is how customers interact with a brand, either virtually or in person.