In a recent study, Columbia University found the likelihood of turnover at an organization with great company culture is 13.9%, whereas job turnover at businesses with poor or no company culture is 48.4%. Retaining employees is an imperative feature of any competitive business, you want your good employees to stay, but you also want them to be happy...Continue Reading
In today’s world, dealing with online comments and reviews is just a part of everyday business. Whether on Facebook or TripAdvisor, it’s important that brands and their teams understand the etiquette of responding to comments online so your reputation is maintained and you avoid any negative backlash. With that, here are our 5 best practices...Continue Reading
Rewards programs still play an important role in hospitality, but increasingly, in a world of unlimited options, guests are looking for more from their hotels. Low room rates and affordable upgrades can be found by the dozen on any OTA website; these days, the traveler barely needs to build a relationship with a hotel to...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.