The relationship between business and customer has changed greatly over the years. In the past, businesses held the power, offering their service or product without the need to consult customers. And while that may have worked in the early 2000s, today the modern customer holds the power. With increasing competition, competitive prices, and the ability...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.