Customer Journey

Customer Journey is the path that a customer takes through a brand. There are typically 5 steps:

  1. Awareness: This is when a potential customer first becomes aware of a brand.
  2. Consideration: When a potential customer investigates a product or brand to determine if it is right for them.
  3. Purchase: This is when the customer makes a purchase.
  4. Post Purchase: When a customer has just purchased the product weighs the price paid vs use and determines if they will purchase again.
  5. Loyal Customer: This phrase is reserved for customers who continue to purchase over and over again.
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