Customer Journey

Customer Journey is the path that a customer takes through a brand. There are typically 5 steps:

  1. Awareness: This is when a potential customer first becomes aware of a brand.
  2. Consideration: When a potential customer investigates a product or brand to determine if it is right for them.
  3. Purchase: This is when the customer makes a purchase.
  4. Post Purchase: When a customer has just purchased the product weighs the price paid vs use and determines if they will purchase again.
  5. Loyal Customer: This phrase is reserved for customers who continue to purchase over and over again.
Loop Report Logo

Have The Loop Report Delivered to Your Inbox Monthly
Join customer experience leaders and receive customer engagement tips and resources delivered directly to your inbox with The Loop Report each month.

Benbria needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Latest Blogs

Loop 4.2 Release
See What’s New: Loop 4.32 Release
June 6, 2024By
Elevating Campus Dining: The Power of Student Feedback
June 6, 2024By
The Essential Impact Food has in Long-Term Care Homes
May 29, 2024By