Improve Insights with Conditional Logic in Surveys

How you design your surveys will impact how effective they are at capturing the data you are trying to collect.

Nothing irritates a respondent more than having to provide an answer to a question that is not relevant to them. By adding Conditional Logic into your surveys, you can tailor your questions to be quick and easy to answer and provide actionable information that will help meet your objectives.

Conditional Logic can change the course that respondents take in an answer-based survey, in order to make the survey more relevant and quicker to complete. This increased the likelihood of an increased response rate to your surveys.

In this blog we discuss Conditional Logic, how it works and how you can implement it into your next survey.

What is Conditional Logic?

Conditional Logic provides a custom path through a survey that varies based on the respondent’s answers. This pattern will vary based on the rules you define for the survey. This allows you to ask follow-up questions to responses submitted to gain a deeper insight into why the customer chose that response. These dynamic surveys prevent you from having to create several specific follow-up surveys to gain the actionable insights you need to improve the overall customer experience.

How does Conditional Logic work?

You can apply Conditional Logic to any survey. Display different fields depending on the user’s response to a a specific question. Send user to different pages in your form depending on the answer they provide to a question.

For Example: If a customer says they had a negative experience, you can push them to a page to follow-up with what element of their experience was negative.

Conditional Logic involves adding “triggers” and “rules” to your survey. The triggers include “and” based as well as “or” based rules.  These rules direct the flow of the survey based on the answers to each question.

For Example: If someone scores their experience as a “1” or “2”, or “3” they will be directed to follow-up on their negative experience.

You can add rules to as many questions as you’d like.

Why use Conditional Logic in surveys?

Deeper Insights

  • Ability to obtain more specific feedback on negative responses and action those results
  • Ability to get more specific details about what prompted the score they provided

Personalized for the Respondents

  • Improving the experience for survey respondents
  • Showing only relevant questions and hiding non-applicable ones
  • Increased chance of survey completion because all questions are applicable to the respondent

Customization of the Survey Builder

  • Endless customizing opportunities
  • Have the ability to dig deeper in to questions that align with projects and goals

The Loop Experience Platform Survey Builder

The Survey Builder on the Loop Experience Platform allows you to customize the surveys you deploy to meet your needs and help you achieve your objectives by gaining actionable data about the customer experience.

Our simple surveys are easy to deploy, easy to complete and have rich custom dashboards to view all the data you collect.

Plan and Prepare the Conditional Survey

Conditional Logic can be simple or very complex depending on the number of actions, conditions and triggers specified. A good survey that uses conditional logic requires careful planning, execution and testing in order to avoid errors and ensure survey objectives are met. Where possible, it’s advised to keep the logic steps as simple as possible.

Conditional Logic on the Loop Experience Platform Demo:

Learn more about Surveys on the Loop Experience Platform

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