Case Study

Royal Caribbean International

Since its inception, Royal Caribbean International has consistently redefined cruise vacationing.

After debuting Royal Genies — a high-touch butler service — in early 2016, Royal Caribbean wanted to elevate the experience by making the Genies accessible across the entire guest journey and around the clock.

Royal Caribbean selected Loop to streamline guest engagement for its Royal Genies and deliver a highly personalized experience.

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What You'll Learn

How guests connect with the brand before and after their voyage.

How Royal Caribbean drives revenue through guest messaging.

How Loop helps Royal Caribbean deliver an efficient high-touch butler service.