Benbria Announces Official Partnership with Preferred Hotels & Resorts

Loop® becomes the official mobile guest engagement solution for the world’s largest independent hotel brand

Ottawa, Ontario – February 16, 2016 – Benbria®, a leading provider of mobile messaging and guest engagement software, announced today that it has become the official supplier of mobile guest engagement solutions for Preferred Hotels & Resorts.

This arrangement provides members of the world’s largest independent hotel brand with a technology solution that is changing the way top hoteliers engage with their guests. Through this partnership, Preferred Hotels & Resorts member properties can deploy the Loopâ suite of 1:1 messaging solutions for guests to request services, provide comments on their stay, and enhance their overall experience.

It was the importance of understanding the meaning behind the messages through superior reporting tools that made Loopâ  the obvious choice for Preferred Hotels & Resorts. “The key to success is no longer dependent on maintaining a consistent dialogue alone”, commented Michael Osgood, Vice President of Alliance Partnerships for Preferred Hotels & Resorts. “Rather, it is centered on a hotel’s ability to understand the sentiments behind guests’ requests in regards to importance, frequency, and perceived value in receiving a quick, effective response”.

Properties using Loop® can receive and seamlessly route messages sent from the personal mobile device of a guest to the appropriate team member for resolution. They can have a meaningful 1:1 dialogue with their guests to make their stay more personal and drive long-term loyalty. In addition, member properties gain access to the suite of Loopâ reporting tools designed to help them identify service trends, determine opportunities to enhance operations, and continuously enhance the guest experience at their property.

The importance Preferred Hotels & Resorts places on continuously improving service delivery and the guest experience was an immediate draw for formulating this partnership. “Our current customers are leaders in engaging their guests not just to improve their stay, but to continuously improve service delivery” noted James Geneau, Head of Marketing at Benbria. “Our company philosophy is centered around delivering mobile tools to help brands engage with their guests while continuously improving the experience to drive loyalty. We recognized these same values in Preferred Hotels & Resorts, making this leading brand a great partner”.

About Preferred Hotels & Resorts 
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences™, Preferred Family™, Preferred Pride™, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit

About Benbria 
Loop®, by Benbria Corporation, is a mobile messaging and engagement solution that helps brands to enhance the customer experience. Leveraging the customer’s preferred choice of communications – texting, web chat, native app, email and kiosk – Loop® allows customers to communicate directly with a brand to make requests, resolve issues and share their experience before, during and after their visit. Closing the loop through on-the-spot staff action helps brands to improve customer satisfaction, save at-risk customers, increase revenue and drive long-term loyalty. For more information, visit

Media Contact:
Sherri Clair
Benbria Corporation

Benbria, Loop, Get in the Loop, and Keep Us in the Loop are registered trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.