Having customers respond through SMS makes follow up quick, and personal. It is easy to set up answers to common questions, provides quick responses to customers, and keeps the customer engaged.
This will ensure contact details remains up to date. Capture contact details to enable rapid follow-up with your customers. An excellent approach for closed-loop feedback.
SMS focuses more on the messaging and getting the messages to your customer base as quickly as possible. Since most people carry their phones on them all the time, it allows customers to see the message almost instantly.