Customer Feedback are comments made by customers that gives insights about what they think about a brand or product.

Social Listening is the Monitoring of social media accounts to see what people are saying about your products or brand online.

Reviews are both positive and negative feedback about a brand or product that customers leave for others to see. Ensuring a company responds constructively to reviews is important to show they care about what customers think of their brand.

Customer Loyalty is how supportive of a brand customers are and how likely they are to stay with one brand vs flip flopping to a competitor.