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Benbria
What is employee engagement? Fundamentally, it’s when an employee adopts the values and vision of the employer and actively contributes to the employer’s success. John Baldoni explains it best in the Harvard Business Review: “People want to come to work, understand their jobs, and know how their work contributes to the success of the organization.”...
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Automation has been a hot topic in the hospitality industry over the past few months. From AI concierges to electronic butlers to fully robotic hotels, hotels have been embracing this technology to improve their operations and revolutionize the guest experience. We’ve even written about this trend on our blog. Our stance is that automation has...
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The hospitality industry of today is more competitive than ever. Hotels are no longer vying only with each other — with the increase in popular home-sharing services such as Airbnb, Onefinestay, and HomeAway, it’s important that hotels evaluate how they can add value to the guest’s stay. Furthermore, now that travelers can compare thousands of...
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In the digital age, the hospitality industry is intent on finding new ways to appeal to a broader range of guests, especially now that there is so much competition from Airbnb and other home-sharing platforms. Some accomplish this through loyalty programs; others do it by offering signature products and amenities; and then there are those...
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Much has been made of the Millennial influence in the travel industry. Many hotels focus a sizeable percentage of their marketing and branding resources at capturing this demographic, which is often seen as flighty and impulsive. Yet it would appear that some balance is needed — a recent report from iNews revealed that UK brands...
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In an era where human activity is conducted as much online as it is in the real world, review websites are a critical component of the travel and hospitality industries. So, just how important are online reviews? Here are a few statistics to give you an idea. Don’t underestimate the number of people who are potentially...
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  “Issues at the intersection of luxury, hospitality, and wellness travel” were the focus of the ILHA Pinnacle Summit, which kicked off on Sunday at the Gaylord National Resort & Convention Centre in Washington D.C. The event hosted a number of high-profile speakers — including Arianna Huffington, President and Editor-in-Chief of the Huffington Post, who touched...
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  When the guest approaches the Loop Pulse kiosk, he or she is asked to provide a positive or negative score for the restaurant based on three questions. This allows management to get insight into the location’s performance across a number of factors, chiefly the quality of the food, the efficiency of the service, and...
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Shannon Bedard is the Senior Vice President and Founding Partner of Digital Alchemy, a CRM solutions provider that creates one-of-a-kind products for hospitality clients around the globe. She sat down to talk to us about Digital Alchemy’s mission, how guest engagement drives revenue, and what Digital Alchemy’s new partnership with Benbria means for the hospitality...
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When it comes to marketing and developing new products and services, hospitality brands are met with a very unique challenge: determining what will appeal to the three generations that are currently traveling — the Baby Boomers, Generation X, and Millennials. They must also look ahead to a fourth generation, Generation Z, the members of which will soon be...
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