Do you use any of the following methods to solicit guest feedback? Check-out comment cards; Emails or forms; Post-stay surveys; Social listening. If so, you may want to rethink your feedback gathering strategy. There is nothing inherently wrong with these approaches — after all, they do often provide hoteliers with the information they need to...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.