When Marriott moved to acquire Starwood, the hotel giant did so with the intention of creating “one of the best loyalty programs in the hospitality industry”. Undoubtedly, these programs are an important part of fostering loyalty among one’s guest base, but they aren’t the only — or even, arguably, the most important — factor. High...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.