The generational gap is a very real phenomenon in the travel and hospitality industries. Just as members of each generation approach their day-to-day lives in their own unique ways, so, too, do they approach the travel experience. In some cases, they are as different as night and day; in others, they are surprisingly similar....Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.