What Is Mobile Guest Engagement? In an age of hyper-connectedness, today’s guest wants to connect with their favourite brands using their mobile device. Social media is one obvious communication channel, but there are other ways for brands to tap into this phenomenon to encourage customer loyalty and drive repeat business. Mobile guest engagement enables guests...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.