Customer Feedback are comments made by customers that gives insights about what they think about a brand or product.
Personalization is a customer’s ability to personalize certain aspects of their purchase. In the digital world ensuring customers are able to customize their purchase can be incentive for a customer to finalize a purchase.
Customer Experience (CX) is about each customer’s perception of your company, brand, and product. This perception is based on all the interactions that customer has with your employees, brand, messages, and product across every channel.For more information about Customer Experience (CX) please click here.
Customer Journey is the path that a customer takes through a brand. There are typically 5 steps:
Omni-Channel is an approach used to communicate with customers using a variety of channels. This can include social (Facebook, Instagram, Twitter), Traditional (email and text messages), or digital (chatbots, embedded forms). This will allow you to be where your customers are and increase customer loyalty.
To learn more about the difference between Omni-Channel check out this blog post.
Employee Experience is your employees experience working for a company. Ensuring that employees are happy and enjoy their work is important, as they are your top brand ambassadors.
A dashboard is a quick glance Key Performance Indicators (KPI) from a website or survey typically displayed in a series of graphs and number overviews. It will indicate how well these KPI’s are performing and if they have increased or decreased in a particular time period. For more information on dashboards please click here
Root Cause Analysis is looking at the overall feedback from customers and figuring out what the reason is for the feedback and making changes if necessary.
Digital Transformation is the impact of digital technology across all aspects of a business and how technology is changing the business.