Benbria Announces Distribution Agreement with TaraSpan

Ottawa, Canada — November 23, 2017 — Benbria Corporation, a leader in the area of mobile and text-based customer engagement, today announced that it has signed a distribution agreement with TaraSpan, a leading India-based unified communication solutions provider, to offer Benbria’s Loop® guest engagement solution throughout the region.

TaraSpan will be representing the entire suite of products offered by Benbria – all designed to help deliver a superior customer experience and drive greater overall loyalty. Their Loop Messenger™ suite is a personalized, one-on-one instant messaging solution that helps build powerful connections between a brand and their customers. Loop OnDemand™ allows guests to ask for frequently-requested items at the touch of a button, which are then routed to the relevant team members who can take immediate action to fulfill them. Finally, Loop Pulse™ is their mobile engagement solution that measures customer sentiment and allows you to communicate with and recover those at risk. 

“Messaging with customers in real-time and using this as a gateway for improving their experience is key,” said Jordan Parsons, CEO at Benbria. “We developed our Loop® guest engagement platform and related software suite, to allow customers to communicate directly with a brand globally, and are very excited to be entering the South Asia market through our new partnership”.

One of the biggest challenges for businesses today is the continuously evolving expectations of the customer when it comes to access to staff and their preferred method of communication. They expect a business to offer them personalized services and value for their money along with being accessible and quick to deliver upon requests. This is the area where they need to perform extremely well in order to stay ahead of their competition. Savvy customers expect to be able to communicate with a business using their personal mobile device and expect to have their questions and concerns routed to the right person, and answered quickly.  This is the challenge Benbria’s Loop solution is helping businesses worldwide overcome. 

“We believe in empowering brands by providing them the right technology so customers can have hassle free services, an improved overall experience, and drive loyalty. Benbria has a revolutionary product that is changing the way companies engage with their customers.” says Nihar Ranjan Sahoo – MD, TaraSpan. 

Indian businesses can learn more about the Benbria suite of guest engagement solutions by speaking with their TaraSpan representative, visiting their Website at, or by visiting Benbria’s global site at

 About Benbria

Benbria is a leader in the area of mobile and text customer engagement, helping the world’s greatest retail, hospitality, and restaurant brands to deliver a superior customer experience that goes above and beyond their competitors. Using a variety of mobile, in-store, and on-property technologies – including SMS, email, Web, mobile app and kiosk – Loop™ enables brands to capture and direct real-time customer requests, concerns, suggestions, and positive input to management and employees for action and closure. Closing the loop through on-the-spot staff action helps brands to quickly enhance the customer experience during visits, save dissatisfied customers, improve in-store sales conversion rates, avoid online criticism, and foster positive reviews.  

About TaraSpan

TaraSpan is a multinational company with headquarters in India and Canada. Our customers include some of the World’s foremost technology companies and India’s prominent corporates. With more than 10 years since our inception, today we have offices in India in Gurgaon, Mumbai , Bangalore & Pune and we represent and sell some of the world’s best technology products in the area of Unified Collaboration to Indian corporates. Our comprehensive portfolio includes IP telephony, Contact Center Solutions, Video conferencing & Mobility Enterprise solutions.

Media Enquiries:

Nicole Jardim
Benbria Corporation

Diwakar Loomba