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Rewards programs still play an important role in hospitality, but increasingly, in a world of unlimited options, guests are looking for more from their hotels. Low room rates and affordable upgrades can be found by the dozen on any OTA website; these days, the traveler barely needs to build a relationship with a hotel to...
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Chances are, you don’t want your guests to think of your hotel only as a place to sleep and shower. You want your guests to think of your hotel as a place to have an experience, a place where they can feel at home, a place they can recommend to friends who are looking for...
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These days, technology in hotels is no longer an option. Travelers expect to be connected at every point of their journey — in fact according to Expedia, 60 percent of travelers would be unwilling to go on vacation without a mobile device, and 30 percent of hotel guests would rather use text to order an amenity...
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HITEC 2017 is over! We had a wonderful four days in Toronto. It was great to meet so many passionate hoteliers and see what fascinating innovations exhibitors were introducing into the hospitality space. We went into it hoping to learn something new, and we weren’t disappointed. We focused primarily on discovering what the industry had...
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Formerly the Vice President of Communications for the Greater Philadelphia Tourism Marketing Corporation, and now the president and CEO of Welcome America, Jeff Guaracino has spent much of his career marketing destinations to straight and LGBTQ travelers. He sat down to talk to us about his new book, The Handbook for LGBT Hospitality and Tourism,...
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HITEC 2017 is finally almost here, and we couldn’t be more excited that it’s being held in Toronto, Canada’s largest city and the provincial capital of Ontario. We have a special relationship with Canada, and we know there’s so much to love about the Great White North — which is why we created a guide...
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In today’s digital world, where consumers are bombarded by hundreds, if not thousands, of ads every single day, traditional methods of attracting travelers to your hotel are less effective than they used to be. Offering an exceptional guest experience, often by tailoring products and services to each guest’s unique interests, is the way forward —...
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In a world teeming with various methods of digital communication, it can be difficult to understand the difference between messaging and texting. This confusion is understandable. They serve the same purpose — that is, the instant transmission of a message to a recipient — but the two channels are distinct from each other as well....
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We’ve written often in the past about the importance of employee engagement. This topic is important to us because we know employee morale is a crucial factor in a brand’s success. When employee morale is low, it can have a detrimental effect on the company’s bottom line. Gallup has estimated that the cost of low...
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High turnover is an unfortunate reality in the restaurant industry. In the US in 2016, Restaurant.org reported that it was more than 70 percent. While turnover is an inevitability in the business, It doesn’t have to be so high. The first step to decreasing turnover in your restaurant is figuring out why your employees are leaving...
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