When it comes to designing a seamless customer experience it’s important to understand every moving part of the customer journey. Specifically, critical customer touchpoints, along with channels and devices that customers use to interact with your business. Today, the modern customer uses a range of channels and devices within a single journey. So mapping out...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.