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Messaging
Gray Shealy
Gray Shealy is the Director of Hospitality Management at Georgetown University. Formerly an executive at Starwood Hotels, Shealy brings his wealth of experience to the classroom as he guides the hoteliers of tomorrow in their future careers. He sat down to talk to us about his transition into academia and his predictions for hospitality in...
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Woman using mobile phone and pulling her suitcase in a hotel lobby. Female business traveler walking in hotel hallway.
In an age where disruptors are forcing traditional brands in the hospitality industry to re-think how they attract and retain business, hoteliers must be innovative in engaging their guests. Gone are the days when hotels could attract guests simply by being the best in the neighborhood. Gone are the days when they could get guests...
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Promoting Loop
If you have Loop installed at your location, congratulations! You’ve taken the first step toward more meaningful interactions with your guests. That said, the work doesn’t end there. Part of making Loop a success is ensuring that staff understand how Loop works and that guests know it’s available for their use. In this blog post,...
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Hotel Technology
Most hoteliers know that technology isn’t going away, and that today’s guest expects to be able to use technology at a hotel the same way they would at home. But it’s about more than just streaming Netflix in their guest rooms — it’s also about the ease and convenience that hotel technology can provide in...
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Review Services
  As we’ve covered throughout our series on reputation management, online reviews are now considered a crucial part of business success. Consumers treat online reviews as they would a recommendation from a trusted friend; 77 percent of travelers read reviews before they book a hotel and 50 percent of consumers read them before choosing a...
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SMS Channel Image
Responding to messages received via Loop is an integral part of using the solution. Responses make guests feel that their input and patronage are valued. Most guests likely will not leave comments, but for those that do, a prompt and professional answer is important. We’ve put together some handy tips and best practices for responding...
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Automation has been a hot topic in the hospitality industry over the past few months. From AI concierges to electronic butlers to fully robotic hotels, hotels have been embracing this technology to improve their operations and revolutionize the guest experience. We’ve even written about this trend on our blog. Our stance is that automation has...
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The hospitality industry of today is more competitive than ever. Hotels are no longer vying only with each other — with the increase in popular home-sharing services such as Airbnb, Onefinestay, and HomeAway, it’s important that hotels evaluate how they can add value to the guest’s stay. Furthermore, now that travelers can compare thousands of...
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In the digital age, the hospitality industry is intent on finding new ways to appeal to a broader range of guests, especially now that there is so much competition from Airbnb and other home-sharing platforms. Some accomplish this through loyalty programs; others do it by offering signature products and amenities; and then there are those...
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Much has been made of the Millennial influence in the travel industry. Many hotels focus a sizeable percentage of their marketing and branding resources at capturing this demographic, which is often seen as flighty and impulsive. Yet it would appear that some balance is needed — a recent report from iNews revealed that UK brands...
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