In an age where disruptors are forcing traditional brands in the hospitality industry to re-think how they attract and retain business, hoteliers must be innovative in engaging their guests. Gone are the days when hotels could attract guests simply by being the best in the neighborhood. Gone are the days when they could get guests...Continue Reading
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Personalization is a customer’s ability to personalize certain aspects of their purchase. In the digital world ensuring customers are able to customize their purchase can be incentive for a customer to finalize a purchase.
