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Customer Loyalty
Customer satisfaction surveys and net promoter scores aren’t new concepts in the restaurant world. Many brands today ask their guests to offer feedback so they can learn what is and isn’t working when it comes to the guest experience. This feedback is often used to gauge guest loyalty, improve service, and introduce new menu items...
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There’s no question that guest loyalty is still important to the health of hospitality brands in 2017. One might argue that it’s more important than ever, now that travelers can base their booking decisions on the millions of reviews that populate TripAdvisor and choose alternate accommodation models such as Airbnb. But what does loyalty mean,...
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