Customer Experience (CX) is about each customer’s perception of your company, brand, and product. This perception is based on all the interactions that customer has with your employees, brand, messages, and product across every channel.For more information about Customer Experience (CX) please click here.Continue Reading
Customer Experience Management (CEM) is when you manage a customer’s experience to ensure a positive view of a brand across all platforms.Continue Reading
Customer Experience Strategy is an approach to ensure customers have a positive experience with a brand and making customer experience the top priority.Continue Reading
Customer Journey is the path that a customer takes through a brand. There are typically 5 steps: Awareness: This is when a potential customer first becomes aware of a brand. Consideration: When a potential customer investigates a product or brand to determine if it is right for them. Purchase: This is when the customer makes...Continue Reading
Customer Journey Mapping is the mapping out what each step of the Customer Journey looks like for your products/ brand and how to help encourage customers from one step to another.Continue Reading
Customer Lifecycle is the total time that a customer spends within your brand and how they move from awareness of a product/ brand to a loyal customer.Continue Reading
Customer Lifetime Value is the total worth to a business of a customer over the whole period of their relationship. It’s an important metric as it costs less to keep existing customers than it does to acquire new ones, so increasing the value of your existing customers is a great way to drive growth.Continue Reading
Customer Loyalty is how supportive of a brand customers are and how likely they are to stay with one brand vs flip flopping to a competitor.Continue Reading
Have The Loop Report Delivered to Your Inbox Monthly Join customer experience leaders and receive customer engagement tips and resources delivered directly to your inbox with The Loop Report each month.
Benbria needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
