Velocity Metrics is the time it takes for an organization to reach specific milestones and KPI’s.

Voice of Customer (VOC) is a brand being aware and wanting their customers to have a voice.  Giving customers an opinion about a brand or product gives a business leverage to learn what their key differentiator is. Listening to the voice of the customer is essential to improving customer loyalty, and increasing revenue.

Customer Loyalty is how supportive of a brand customers are and how likely they are to stay with one brand vs flip flopping to a competitor.