Customer Relationship Management (CRM)

SAAS Glossary Terms
Customer Relationship Management (CRM) are tools for managing a customer relationship with a brand often to ensure that customers have a positive experience and become loyal customers.
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SAAS Glossary Terms
Customer Retention Cost is the amount of money that it cost to keep customers in the customer lifecycle.
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Customer Satisfaction (CSAT) is how satisfied customers are with a company’s product or service. This is often one of the Key Performance Indicators as it shows how satisfied customers are with a company’s products, services, customer support and brand. For more information on Customer Satisfaction (CSAT) please click here. 
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SAAS Glossary Terms
A dashboard is a quick glance Key Performance Indicators (KPI) from a website or survey typically displayed in a series of graphs and number overviews. It will indicate how well these KPI’s are performing and if they have increased or decreased in a particular time period. For more information on dashboards please click here
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SAAS Glossary Terms
Digital Transformation is the impact of digital technology across all aspects of a business and how technology is changing the business.
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SAAS Glossary Terms
Direct Feedback is specific comments directly from the customer related to a particular product or brand.
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SAAS Glossary Terms
Employee Experience is your employees experience working for a company. Ensuring that employees are happy and enjoy their work is important, as they are your top brand ambassadors.
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SAAS Glossary Terms
Engagement Loop is the convincing of customers and prospects to continually engage with your product and gain insight in product use with engagement methods. Keeping a customer consistently engaged with a brand or product is important as it keeps a brand top of mind and ensures customer loyalty.
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SAAS Glossary Terms
Feedback Survey is a survey given to customers that provides insights to a business based on the brand or product. For more information about Feedback Survey’s please click here.
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SAAS Glossary Terms
In-Product Call to Action indicates the purchase intent of prospects and aids in the conversion of prospects of Product Qualified Leads (PQL’s).
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