Customer Retention Cost is the amount of money that it cost to keep customers in the customer lifecycle.

Customer Lifecycle is the total time that a customer spends within your brand and how they move from awareness of a product/ brand to a loyal customer.

A dashboard is a quick glance Key Performance Indicators (KPI) from a website or survey typically displayed in a series of graphs and number overviews. It will indicate how well these KPI’s are performing and if they have increased or decreased in a particular time period. For more information on dashboards please click here

Digital Transformation is the impact of digital technology across all aspects of a business and how technology is changing the business.

Direct Feedback is specific comments directly from the customer related to a particular product or brand.

Employee Experience is your employees experience working for a company. Ensuring that employees are happy and enjoy their work is important, as they are your top brand ambassadors.

Engagement Loop is the convincing of customers and prospects to continually engage with your product and gain insight in product use with engagement methods. Keeping a customer consistently engaged with a brand or product is important as it keeps a brand top of mind and ensures customer loyalty.

Customer Loyalty is how supportive of a brand customers are and how likely they are to stay with one brand vs flip flopping to a competitor.

Feedback Survey is a survey given to customers that provides insights to a business based on the brand or product. For more information about Feedback Survey's please click here.

In-Product Call to Action indicates the purchase intent of prospects and aids in the conversion of prospects of Product Qualified Leads (PQL’s).