Key Performance Indicators (KPI’s) are metrics that a company uses to measure a brand’s success long term. They are tracked over a long period of time to show continual growth and improvement.Continue Reading
Loop Feedback is hearing feedback about customers’ perception of a company’s product or service and then using that feedback to make improvements.Continue Reading
Loyalty Loop is the continued process of delivery sustainable value and customer experience to keep customers using the product and adopting new features.Continue Reading
Net Promoter Score (NPS) is a widely used market research metric. It typically takes the form of a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend. NPS is a great way to measure the loyalty of customers to a company. For...Continue Reading
Net Revenue Retention Rate is a metric that calculates the percentage of revenue retained from existing customers over a specific period of time (usually monthly or yearly), including upgrades, downgrades, cross-sells, and cancellations.Continue Reading
Omni-Channel is an approach used to communicate with customers using a variety of channels. This can include social (Facebook, Instagram, Twitter), Traditional (email and text messages), or digital (chatbots, embedded forms). This will allow you to be where your customers are and increase customer loyalty. To learn more about the difference between Omni-Channel check out...Continue Reading
Personalization is a customer’s ability to personalize certain aspects of their purchase. In the digital world ensuring customers are able to customize their purchase can be incentive for a customer to finalize a purchase.Continue Reading
Product Champion is an individual or customer who is most engaged with your product, they will be very brand loyal and expects similar or better quality products from a brand.Continue Reading
Product Qualified Leads (PQL) refers to a prospect who has indicated they are interested in purchasing a product. This indication can be based on previous product interest, usage and behavioural data.Continue Reading
Prospect (User) Onboarding is how a prospect goes from initial signup to initial value to PQL status. It is intended to assist users in quickly becoming familiar with the product. It can including walking them through how to use a product.Continue Reading
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