In a world teeming with various methods of digital communication, it can be difficult to understand the difference between messaging and texting. This confusion is understandable. They serve the same purpose — that is, the instant transmission of a message to a recipient — but the two channels are distinct from each other as well....Continue Reading
We’ve written often in the past about the importance of employee engagement. This topic is important to us because we know employee morale is a crucial factor in a brand’s success. When employee morale is low, it can have a detrimental effect on the company’s bottom line. Gallup has estimated that the cost of low...Continue Reading
High turnover is an unfortunate reality in the restaurant industry. In the US in 2016, Restaurant.org reported that it was more than 70 percent. While turnover is an inevitability in the business, It doesn’t have to be so high. The first step to decreasing turnover in your restaurant is figuring out why your employees are leaving...Continue Reading
Hotels today are facing challenges from many corners. Although more people are traveling than ever, services such as Airbnb and VRBO are slowly but surely leaching market share from hotels. On top of that, OTA websites such as Booking.com and Expedia are charging sizeable commission rates to distribute hotel rooms, while at the same time...Continue Reading
Customer satisfaction surveys and net promoter scores aren’t new concepts in the restaurant world. Many brands today ask their guests to offer feedback so they can learn what is and isn’t working when it comes to the guest experience. This feedback is often used to gauge guest loyalty, improve service, and introduce new menu items...Continue Reading
Employee engagement is an oft-overlooked aspect of business success. We’ve talked a lot on our blog about the financial impact of low employee engagement, which includes turnover costs and lost productivity. In contrast, front-line employees that are invested in the work they do are more likely to bring their A-game every single day. This means...Continue Reading
Your guests want technology to be a part of their hotel stay. Technology is no longer a luxury or an amusing diversion from everyday life; on the contrary, it’s inextricably twined with everyday life. When your guests set foot on your property, they want access to technology that can make their stay more comfortable and...Continue Reading
For many hotels, five-star hotel status is elusive. The first and most obvious reason is that various awarding bodies have different standards of excellence. According to the Forbes Travel Guide (formerly known as the Mobil Travel Guide), which has been awarding hotels their stars since 1958, five-star hotels “are outstanding, often iconic properties with virtually...Continue Reading
Data. Most brands covet it, but consumers aren’t always willing to part with it — and those who unknowingly part with it are sometimes less than pleased when brands use it. Nevertheless, brands must acquire as much of it as they can if they want to differentiate themselves from their competition. Hotels that are maximizing...Continue Reading
Every business in every industry has its own unique needs and challenges. Because of this, the metrics that one business tracks will be different from those that are important to its neighbor, even if they’re operating in the same industry. For instance, a business with a strong company culture may be less focused on metrics...Continue Reading
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