In a world teeming with various methods of digital communication, it can be difficult to understand the difference between messaging and texting. This confusion is understandable. They serve the same purpose — that is, the instant transmission of a message to a recipient — but the two channels are distinct from each other as well....Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.