Hotels today are facing challenges from many corners. Although more people are traveling than ever, services such as Airbnb and VRBO are slowly but surely leaching market share from hotels. On top of that, OTA websites such as Booking.com and Expedia are charging sizeable commission rates to distribute hotel rooms, while at the same time...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.