Customer Journey is the path that a customer takes through a brand. There are typically 5 steps:

1. Awareness: This is when a potential customer first becomes aware of a brand.
2. Consideration: When a potential customer investigates a product or brand to determine if it is right for them.
3. Purchase: This is when the customer makes a purchase.
4. Post Purchase: When a customer has just purchased the product weighs the price paid vs use and determines if they will purchase again.
5. Loyal Customer: This phrase is reserved for customers who continue to purchase over and over again.

Customer Loyalty is how supportive of a brand customers are and how likely they are to stay with one brand vs flip flopping to a competitor.

Digital Transformation is the impact of digital technology across all aspects of a business and how technology is changing the business.

Customer Engagement is how customers interact with a brand, either virtually or in person.

Customer Experience (CX) is about each customer’s perception of your company, brand, and product. This perception is based on all the interactions that customer has with your employees, brand, messages, and product across every channel.For more information about Customer Experience (CX) please click here.

User Experience is how the end user of a product feels about using  the product and how user friendly it is for the user.

Customer Feedback are comments made by customers that gives insights about what they think about a brand or product.

Response Rate is what percentage of customers respond to a survey. This will let you know if it is quality research that you are able to use or if the sample size is too small.