According to a Cornell University study, 59 percent of chain restaurants and 79 percent of independent restaurants use social media. It’s a booming marketing tactic that over a few short years has helped restaurants gain greater brand recognition and attract new guests. Although it’s widely used and it’s adoption rates are growing, as a restaurant...Continue Reading
Recognized for innovative solutions that drive significant profits; GCommerce is a renowned hospitality marketing company serving hotels, resorts, and select travel communities and consumers. As a flourishing agency over the past fifteen years, GCommerce has been perfecting their practice. Focusing on creating the right strategy based on individual goals and objectives, they approach every client...Continue Reading
A few years back, Gartner reported that collecting guest feedback can increase upselling and cross-selling success rates by 15% to 20%. In that same report, they found that guest feedback can also help decrease the cost of retaining those buyers. Obtaining feedback from your guests is a critical part of understanding and growing your revenues....Continue Reading
Staying on top of trends helps hoteliers stay relevant the ever-changing expectations of today’s guest. As time progresses, new preferences come into play and guest expectations grow higher and higher. Which means becoming familiar with trends is imperative for revenue growth. In this report, we’re taking a look at the Summer of 2018’s biggest and...Continue Reading
Attracting any specific cohort to a retail establishment can be a strenuous undertaking, there’s a lot to consider in terms of preferences and what’s on trend. However, with digital advancements and social media’s growing presence, attracting one of the biggest cohorts Millennials to your retail establishment might be easier than you think. They’re one of...Continue Reading
Social media has been around for nearly a decade and it’s been making monumental strides every step of the way. First emerging in 1997 as “Six Degrees”, a platform that allowed users to create a profile and add friends, it’s grown into a substantial solution that many of us couldn’t imagine living without. With 3.196...Continue Reading
Today, incorporating technology into restaurant establishments has become a customer expectation. From self-serve kiosks to mobile ordering, it’s all about automating the experience to streamline operations and improve customer satisfaction. In order to keep you ahead of the tech curve and among the automating chain giants such as McDonalds, A&W, and Panera Bread, we’ve compiled...Continue Reading
The retail landscape is always changing. With the introduction of innovative technologies and shifting customer demands, retailers must continuously adopt new strategies to earn sufficient revenue and stand out from a plethora of competitors. Staying on top of trends can be difficult, especially when they fluctuate so frequently. In this post, we’re taking a...Continue Reading
Generation Z (Gen Z) is a rapidly growing demographic with a lot to say. Born between the years 1997 and 2012, they’ve emerged as a digital savvy cohort that thrives off of quality connections and personalized experiences. Today, they make up over 25% of the US population and although they’re mostly compromised of young...Continue Reading
In an increasingly competitive landscape offering remarkable customer service, is important for your store to stand out from the crowd to drive more revenue. Especially in today’s digital age where providing poor customer service can translate into a poor online review or worse, detrimental social media posts. In this article, we’re here to help your...Continue Reading
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