In an age where disruptors are forcing traditional brands in the hospitality industry to re-think how they attract and retain business, hoteliers must be innovative in engaging their guests. Gone are the days when hotels could attract guests simply by being the best in the neighborhood. Gone are the days when they could get guests...Continue Reading
If you have Loop installed at your location, congratulations! You’ve taken the first step toward more meaningful interactions with your guests. That said, the work doesn’t end there. Part of making Loop a success is ensuring that staff understand how Loop works and that guests know it’s available for their use. In this blog post,...Continue Reading
Most hoteliers know that technology isn’t going away, and that today’s guest expects to be able to use technology at a hotel the same way they would at home. But it’s about more than just streaming Netflix in their guest rooms — it’s also about the ease and convenience that hotel technology can provide in...Continue Reading
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...Continue Reading
Larry Mogelonsky, the founder of LMA Communications Inc., brings his rich history in marketing and hospitality to his work as a consultant for hospitality brands. He has been published approximately 2,000 times, including three books on hotel management: “Are You an Ostrich or a Llama?”, “Llamas Rule”, and “Hotel Llama.” He sat down to talk...Continue Reading
As we’ve covered throughout our series on reputation management, online reviews are now considered a crucial part of business success. Consumers treat online reviews as they would a recommendation from a trusted friend; 77 percent of travelers read reviews before they book a hotel and 50 percent of consumers read them before choosing a...Continue Reading
Today, social validation of a brand almost certainly translates to profit. Reading reviews before trying a new restaurant or booking a hotel is more than common practice — for most people, it’s also common sense. This is why ensuring a hospitality brand has great reputation management is key to a successful business. According to Inc.com 79...Continue Reading
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Why is reputation so important? A good reputation is what keeps customers coming through the door. A bad reputation, on the other hand, can cause deep damage to...Continue Reading
Like any industry, hospitality is constantly changing, especially with the emergence of new technologies and evolving approaches to travel. That’s why it’s important that hoteliers stay on top of customer service techniques and continually hone their expertise, be it in the guest experience, hotel management, or in emerging technologies. With that in mind, we’ve rounded...Continue Reading
As president and founder of SGEi, Shane Green collaborates with his clients’ C-level executives to craft customer experience and employee engagement strategies that support brand promises. He leads SGEi’s team of operations, human resources, and training professionals: together, they inspire brands to deliver exceptional internal and external experiences that create brand advocates and loyal customers....Continue Reading
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